Fashion Video Production

Here is how this works in practice. Fashion video production in Brazil anchors around São Paulo Fashion Week (SPFW. This covers oldest Latin American fashion week since 1996, descended from Phytoervas and Daslu), Rio Fashion Week, and Minas Trend Preview. Plus year-round designer campaigns for Alexandre Herchcovitch, Reinaldo Lourenço, Gloria Coelho, Lenny Niemeyer (Rio swimwear heritage, niece of Oscar Niemeyer), Osklen (Oskar Metsavaht), Carlos Miele, Tufi Duek, Adriana Degreas, Helo Rocha, and Salinas beachwear.

Here is the breakdown. On the ground, our team produces edit reels, runway capture, lookbook films, and brand campaigns leveraging Brazil's heritage as the source of Gisele Bündchen (highest-paid model worldwide for a decade), Adriana Lima, Alessandra Ambrosio, Caroline Trentini, Isabeli Fontana, and Anna Pinheiro — backed by the Brazilian edit ecosystem of Vogue Brasil, Vanity Fair Brasil, Elle Brasil, and Harper's Bazaar Brasil. We shoot at Copacabana and Ipanema beaches, Lapa colonial streets, MASP Niemeyer-redbox São Paulo, and Brasília's Niemeyer modernist UNESCO build style (1987).

Here is the short of it. Brazilian fashion production draws on regional textile heritage. The list covers Rondônia rubber, Pantanal indigenous weaving, Northeast embroidery, Bahian rendas lace, and Ceará cangaceiro craft custom. Alongside the country's swimwear and beachwear export dominance from Rio. Our DPs and gaffers, drawn from the Brazilian commercial and edit pool, set up ARRI ALEXA Mini LF, RED Komodo, and Sony FX9 packages for both studio shoots and Copacabana, Ipanema, Búzios, and Fernando de Noronha beach exteriors.

Here is what that looks like on the ground. On the ground, we deliver multi-format masters (16:9 hero, 9:16 vertical TikTok and Instagram Reels, 1:1 grid) for SPFW, brand-owned channels, and global e-commerce sites. Productions clear CLT labor compliance (FGTS, INSS, 13º salário, 30-day vacation), ICMS 17-20% state VAT accounting, model-talent contracts with Way Model, Ten Models, Forty Models, and Brazilian agencies. Plus ANCINE sign-ups where the brief crosses into branded-content distribution.