Unit Publicists
Pro unit publicists creating compelling publicity content for your Brazilian \t\t\t\t\t\tproduction.
Here is how this works in practice. A unit publicist manages the press and publicity activities associated with a film production, creating press materials, setting up set visits, and creating media coverage during production. In Brazil, publicists handle the local Brazilian media landscape, building relationships with entertainment journalists and crafting narratives that resonate with both South American and global audiences.
Here is the short of it. Through NeedAFixer, we connect you with Brazilian unit publicists who know how to create meaningful media attention for shoots of each scale. Our network has pros in Rio de Janeiro and Sao Paulo, Salvador, Brasilia, and the Pantanal region, skilled in managing press campaigns for features, series, and branded content shooting across Brazil.
ACT 01
Capabilities
Complete Publicity Services
From unit photography to press relations, our publicists deliver the content and coordination your marketing needs.
01
Unit Photography
- Still photography
- Behind-the-scenes
- Cast portraits
- Location coverage
- Social media content
Visual Documentation
02
EPK Production
- Cast interviews
- Director features
- B-roll capture
- Making-of content
- Press materials
Press Kit Creation
03
Press Relations
- Media coordination
- Set visits
- Press releases
- Interview scheduling
- Story placement
Media Management
04
Content Control
- Image approval
- Spoiler protection
- Asset management
- Release coordination
- Archive creation
Asset Protection
ACT 02
Why Us
Why Choose Our Unit Publicists
01.
Quality Visual Content
Skilled unit photographers capturing compelling stills and behind-the-scenes content across Brazil's varied filming locations, from Rio de Janeiro to Sao Paulo, Salvador, Brasilia, and the Pantanal region.
02.
South American Media Network
Unit publicists with set up relationships across Brazilian and South American media. They know the needs of Latin American outlets as well as global studios and streamers.
03.
Media Relationships
Set up relationships with Brazilian and global entertainment media. We help secure coverage and manage press access effectively for shoots in Brazil.
04.
Discretion & Control
Protecting production confidentiality while creating publicity assets. Our publicists know spoiler sensitivity and content control on Brazilian sets.
On Location
Unit publicists with direct access to Globo, Folha de S.Paulo, O Globo, Veja, and Whindersson Nunes-tier influencer reach
Here is how this works in practice. Brazilian unit publicists run on-set press, EPK production planning, talent-rollout running, festival press strategy, and embargoed-asset distribution across the country's media network. Press relationships span Globo (the country's dominant media group), SBT (Sistema Brasileiro de Televisão), Record TV, Band (TV Bandeirantes), Imagem Filmes, the national magazine bench (Veja, IstoÉ, Época, Carta Capital), the broadsheet circuit (Folha de S.Paulo, O Globo, Estado de São Paulo, Valor Econômico), and the trade press (Variety Brasil-equivalent coverage via Filme B and Tela Viva).
Here is what that looks like on the ground. On the ground, Digital reach taps Brazil's massive Portuguese-language influencer landscape. Locations have Whindersson Nunes (the largest comedy channel in Portuguese, worldwide), Felipe Neto and Lucas Neto siblings, Anitta (global Funk Carioca crossover), Bruna Marquezine. Plus the Twitch and TikTok BR creator economy. EPK packages are produced via Frame.io and PIX/embed delivery. Stills are shot by SindCine-registered set photographers on Sony A7R or Nikon Z9 packages.
Here is the short of it. Festival-window strategy is the Brazilian unit publicist's specialism. Recent campaigns have Walter Salles's I'm Still Here (Best Foreign Language Oscar nominee 2025, Fernanda Torres Golden Globe winner Best Actress Drama 2025 and Oscar nominee), Kleber Mendonça Filho's Aquarius (Cannes 2016) and Bacurau (Cannes Jury Prize 2019, co-directed with Juliano Dornelles), Karim Aïnouz's Eurídice Gusmão (Cannes Un Certain Regard 2019), José Padilha's Elite Squad (Berlin Golden Bear 2007) and Tropa de Elite 2 (highest-grossing Brazilian feature ever), Anna Muylaert's The Second Mother (Sundance Special Jury Prize 2015), and Petra Costa's The Edge of Democracy (2019 Best Documentary Oscar nominee for Netflix).
Here is how the picture comes together. On the ground, Festival circuit handled has Festival do Rio (since 1999), Mostra São Paulo (since 1977, the oldest), Festival de Brasília (since 1965, oldest national), Festival de Gramado (since 1973, Kikito awards), and Anima Mundi (Rio and São Paulo — major LatAm animation festival). SindCine sign-ups is standard. CLT/FGTS/INSS/13º/30-day vacation are managed in-house.
ACT 03
FAQ
Publicity Expertise
What does a unit publicist do in Brazil?
Here is the breakdown. The unit publicist manages all publicity activities during production in Brazil. This has setting up unit photography, producing EPK content, managing press relations with Brazilian and global media, organising set visits, and creating press materials that support the film's marketing.
What's included in EPK production?
Electronic Press Kits mostly have cast and filmmaker interviews, behind-the-scenes footage, b-roll of production in Brazil, featurettes on key aspects of the production, and other video content for press and marketing use.
Do you provide unit photographers?
Yes, we give skilled unit photographers who capture production stills, behind-the-scenes visuals, cast portraits, and location photography across Brazil. They work discreetly on set while producing high-quality visual content.
Can you coordinate press visits to our Brazilian set?
Yes, we manage all aspects of press set visits in Brazil including scheduling, logistics, talent availability, access control, and making sure visits don't disrupt production. We set up with studio/distributor publicity as needed.
How do you handle content approval?
We set up approval workflows with production and key talent representatives. All images and content go through appropriate approvals before release, respecting contractual needs and production sensitivities.
Do you work with international press?
Yes, our Brazilian unit publicists have experience with global media and set up with publicity teams worldwide. They bridge Brazilian media and global press, managing coverage across many areas.
Related Services
Related Support Roles
ACT 04 — On Set
Need a Unit Publicist?
Tell us about your production's publicity needs and we'll give skilled \t\t\t\t\t\tpublicists.