SCENE 01 / AR PRODUCTION
AR Production
Augmented reality experiences for your Brazilian project.
Here is how this works in practice. Augmented reality production integrates digital elements into real-world environments in real time, creating interactive and visually boosted content. Brazil's growing tech scene—driven by fresh ideas hubs in São Paulo and Florianópolis—is producing top-tier AR experiences for brands and entertainment.
Here is the short of it. We connect you with AR production pros across São Paulo and Rio de Janeiro who combine tech expertise with creative vision to deliver compelling augmented reality content. Our team sets up the hardware, software, and talent needed to produce AR experiences that engage audiences and elevate your project's visual impact.
Capabilities
AR Services
Complete augmented reality production from concept to deployment.
01
AR Development
- ARKit & ARCore
- WebAR experiences
- Spark AR filters
- Custom AR apps
- Unity & Unreal
Multi-Platform
02
Content Capture
- 3D scanning
- Photogrammetry
- LiDAR capture
- Motion capture
- Reference filming
Real-World Basis
03
3D Creation
- 3D modeling
- Animation
- Texturing
- Rigging
- Optimization
Visual Assets
04
Applications
- Marketing campaigns
- Tourism & heritage
- Education
- Entertainment
- Retail experiences
Diverse Uses
Augmented Reality Expertise
Capabilities
Our Process
Concept Development
Knowing your AR vision and designing experiences that engage users effectively.
Asset Creation
Creating and capturing 3D content optimized for AR performance on target devices.
Development
Building AR experiences using appropriate platforms and making sure smooth performance.
Testing & Launch
Thorough testing across devices and platforms before deployment.
On Location
Augmented-reality broadcast and brand-activation production through Globo Estúdios PROJAC virtual-graphics pipelines, Unreal Engine 5 + Niagara, and Disguise / Brainstorm AR stacks
Here is how this works in practice. Brazil's AR production ecosystem grew up inside Globo Estúdios PROJAC Rio (the world's largest telenovela engine since 1965 plus the country's dominant sports-broadcast operator). This has been running real-time graphics over live shoots. Brasileirão Série A football coverage of Flamengo / Palmeiras / Corinthians / São Paulo / Vasco / Fluminense / Botafogo, F1 Interlagos São Paulo Grand Prix, Maracanã national-team fixtures. Plus Globoplay first-series AR brand integrations — for over a decade.
On the ground, our roster operates Unreal Engine 5.4+ with Niagara, Lumen, and Nanite. Disguise vx 4+ / Designer media servers driving full AR + XR pipeline. Brainstorm InfinitySet for broadcast AR-on-virtual. Pixotope tracked-camera AR. And Stype RedSpy / Mo-Sys StarTracker / Ncam Mk2 camera-tracking with Stype Kit and Mo-Sys VP Pro encoders. Output goes through Blackmagic ATEM Constellation or Grass Valley Karrera switchers. Latency budget runs sub-2-frame for live broadcast.
Here is the short of it. The Brazilian AR commission catalogue is dominated by live sports, telenovela / streaming series brand integration, and event activations. The roster covers Carnaval Sambódromo Marquês de Sapucaí (Niemeyer 1984) AR overlays for Globo broadcast, F1 Interlagos São Paulo Grand Prix telemetry-graphics overlays carrying the Ayrton Senna 1988 / 1990 / 1991 World Championship heritage, Rock in Rio (since 1985, 700K+ attendance) festival-screen AR, Lollapalooza Brasil at Autódromo Interlagos AR. Plus brand activations at MASP / Paulista São Paulo and Copacabana / Ipanema beach.
Here is the breakdown. On the ground, Cross-border pipeline integration runs through ILM Stagecraft and Pixomondo LA partnerships when feature-grade AR-LED Volume work exceeds local capacity, and O2 Filmes (Fernando Meirelles's firm) plus Casablanca Studios São Paulo carry domestic LED Volume + AR skill. ANCINE / CLT / FGTS 8% / 13º salário budgeted. Lei do Audiovisual Article 1A/1B/1B-bis and Lei Rouanet sponsorship structures factor funding. ANATEL clears any RF-tracked camera link.
FAQ
Frequently Asked Questions
What platforms do you develop AR for?
We develop for iOS (ARKit), Android (ARCore), WebAR for browser-based experiences, and social platforms like Instagram and Snapchat. Platform selection depends on your target audience and experience needs.
Do users need to download an app?
Not always. WebAR allows users to access AR experiences directly through their browser without downloading anything. For more complex experiences, dedicated apps give better performance and features.
Can you create AR for Brazilian landmarks?
Yes, Brazil's heritage sites give great AR chances—imagine visitors seeing historical reconstructions of historic estates or animated characters at famous locations. We can create location-specific AR experiences.
What about AR for marketing campaigns?
AR is powerful for marketing—product visualization, interactive packaging, and brand experiences. We create shareable AR content that engages audiences and drives social media interaction.
How do you capture content for AR?
We use many techniques including photogrammetry (creating 3D models from photos), LiDAR scanning, and traditional 3D modeling. The method depends on what you're recreating and needed quality.
What's the production timeline for AR?
Simple AR filters take days to weeks. Custom AR apps mostly need several weeks to months. Complex location-based experiences may take longer. We give detailed timelines during planning.
Related Services
Productions in Brazil that need this often pair it with Virtual Production, LED Wall Virtual Production, and Virtual Reality Filming for full coverage. Most projects also draw on Wireless Audio Systems and VFX Artist.
On Set
Need AR Production?
Tell us about your augmented reality project and we'll bring it to life.